MARTINI & ROSSI® Extra Dry’s rare woods, herbs, citrus and raspberry extracts are the pillar of the 20th century’s defining drink: the Dry Martini cocktail. First introduced on New Year’s Day 1900, after 10 years of development by Luigi Rossi’s sons, MARTINI & ROSSI® Extra Dry has at its heart the violet-scented tartness of Florentine Orris – iris roots grown for three years before being sun-dried.